Market-Driven Management, Market Space and Value Proposition

Value Proposition for Digital Technology Innovations of uncertain Market potential

In this paper we explore the notion of value proposition in relation to the features of digital technology innovations of uncertain market potential. Drawing on an empirical study of ‘serious games’ development we focus on the interplay between the design features as they are being incorporated into the serious game and how these can be addressed through an emergent articulation of the value pr...

Reverse Logistics and Market - Driven Management

The reverse logistics applies to the flow of products and materials in the opposite direction to direct logistics, from the market to the production sites or the specialised centres, where they are sent to be appropriately treated. The growing attention to reverse logistics is explained primarily by the need to comply with regulations on environmental protection, Given the intensified competiti...

Market-Driven Management: the Policy Implications

The first policy implication of the diffusion of a Market-Driven Management approach is the same as the spreading of globalization, i.e. the obsolescence of industrial policies as traditionally designed and managed by Nation-States with the established toolbox of protectionism and subsidies, picking ‘national champions’, etc. The growing asymmetry between the physical jurisdiction of political ...

Market-Driven Management: A Critical Literature Review

In global markets the firms adopt a market–driven approach characterized by a careful monitoring of the competition and by the development of high skills in understanding the market and its stakeholders, in order to choose the most suitable competitive strategy. The paper provides a critical review of the main literature on market-driven management, analysing its evolution from Japan to the USA...

Order driven market pdf